Spatial A/B Testing

Spatial A/B Testing brings experimentation to the physical world by comparing how different Spatial configurations perform. Variants might include alternative AR Spatials guidance, signage arrangements, queue layouts, or safety prompts. Spatial AI assigns cohorts of users or time windows to each variant and collects Spatial analytics such as dwell time, throughput, or incident counts. Over time, the best-performing option becomes the new baseline. Platforms such as Spatials.aiTM enable spatialized experimentation at the level of zones and venues, helping operators and designers iterate on real-world experiences with the same rigor they apply to web and app interfaces.