Spatial Journey Mapping

Spatial Journey Mapping tracks how people move through environments over time, turning paths and interactions into an end-to-end narrative of the user experience. Instead of clicks and page views, you analyze entries, dwell zones, AR Spatials touches, and exits. This helps identify friction points, underused areas, and opportunities for Spatial prompts or new Spatials. Journey maps are valuable in retail, campuses, museums, and events. Spatial AI and platforms like Spatials.aiTM aggregate anonymous trajectories into heatmaps and flow diagrams, giving product, CX, and operations teams a shared view of how real journeys unfold in space rather than just in funnels or surveys.